Your web host might already support SMTP. Without getting into the details, all you need to know is that SMTP is a much more reliable way of sending WordPress transactional emails. Post SMTP Mailer/Email Log fixes that problem by letting you send your transactional emails using a technique called SMTP. Some hosts just plain won’t send emails this way and, even if your host does support PHP mail, emails sent via PHP mail often end up in spam folders because they lack the proper authentication information that spam filters want to see. However, despite how vital transactional emails are, the default way that WordPress sends these emails (via the PHP mail function) is usually unreliable. After all, if your users can’t get their password reset emails, they’re certainly going to feel some frustration, right? While you might not pay much attention to your site’s transactional emails, these types of emails are incredibly important. Think of them kind of like practical emails for helping people use your site, rather than the marketing-type emails you’d send with HubSpot or another tool. Things get a little complicated when it comes to sending emails. If you’re running an eCommerce store with WooCommerce, you can also use the builder to design your WooCommerce emails. To design your emails, you’ll get a drag-and-drop builder. For example, you can tell MailPoet to send a weekly digest, and it will automatically populate the email with all the blog posts that you published in the previous week. One nice feature is that MailPoet lets you automatically send out a digest of your most recent blog posts on a schedule that you set. Then, you can send one-off email blasts to your subscribers or set up automated emails, like a series of welcome emails. You can grow your email list using built-in opt-in forms or integrations with other WordPress form plugins like Gravity Forms. That’s the unique differentiator of MailPoet versus a lot of other email marketing services – you never need to leave your WordPress dashboard. MailPoet is a freemium plugin that helps you collect subscribers and send them emails right from your WordPress dashboard.
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